Environmental Design Group
EDG Company Rebrand
Background
Environmental Design Group (EDG) is a multidisciplinary firm dedicated to improving communities through engineering, planning, and design. While their work is highly technical, our discovery process revealed a deeper truth: EDG is driven by empathy, collaboration, and a genuine commitment to people. Their existing brand wasn’t fully expressing that humanity, energy, or purpose.
To uncover EDG’s authentic identity, we conducted extensive interviews across teams, service groups, roles, and experience levels. The insights were consistent—staff value relationships, meaningful impact, trust, and the belief that great design begins with listening. They described EDG as a family-like culture of thoughtful, passionate problem solvers who improve lives by improving places.
The Big Idea
These themes shaped a refreshed brand built around a unifying idea: From Possibility to Purpose.
The new identity modernizes EDG while honoring its legacy—introducing a bold, abstract logo system, a vibrant and energetic color palette, a more human-centered voice, and messaging that balances technical excellence with community impact.
Deliverables included a full visual identity system, brand manifesto, video voiceover, templates, business cards, and branded apparel. The result is a brand that finally reflects who EDG has always been: a team that leads with purpose, collaborates with heart, and transforms possibility into places that matter.
From Possibility to Purpose.
We believe in more than just systems and structures. We believe in the invisible forces that shape communities—connections, compassion, curiosity, care. We believe that great design begins not with answers, but with listening. With walking the streets, shaking the hands, and hearing the stories of the people we serve.
At Environmental Design Group, we don’t just solve problems. We uncover opportunities. We design with intention, engineer with empathy, and lead with the future in mind.
We’re not here to be the biggest. We’re here to be the most meaningful. To build partnerships that outlast projects. To serve our clients like neighbors—because often, they are.
We are a team of doers, dreamers, planners, and protectors. Of water, of land, of legacy. We show up with both boots on the ground and hearts in the work. We bring technical excellence, and human understanding. Because to us, success isn’t measured just in specs and spans of time—but in the lives we impact long after the ribbon is cut.
What we conceive today becomes the world we live in tomorrow. And that’s a responsibility we don’t take lightly. From the earliest sketch to the final inspection, we’re driven by one core belief:
That every possibility deserves a purpose.
